tag:blogger.com,1999:blog-14256083597886273172024-02-19T22:11:05.819-08:00Realisicsrealisticshttp://www.blogger.com/profile/00555263336855535744noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-1425608359788627317.post-43124684043813232782010-06-03T08:27:00.000-07:002011-03-25T18:10:09.649-07:00Landing-PageEine Landing-Page („Landeseite"), <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset1" class="synsetclass1">zeitweilig</a> <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset2" class="synsetclass2">nachrangig</a> <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset3" class="synsetclass3"></a><a href="http://000webhost.com.ar/viewtopic.php?pid=289517#p289517">Capturesite </a>oder <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset4" class="synsetclass4"></a><a href="http://1234.auras-webster.com/index.php?action=profile;u=125509">Splashsite </a>so genannt, ist eine <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset5" class="synsetclass5">namentlich</a> eingerichtete <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset6" class="synsetclass6">Internetpräsenz</a> <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset7" class="synsetclass7">auch</a> <a id="synset8" class="synsetclass8">auf</a> <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset9" class="synsetclass9">Werbemittel</a> <a id="synset10" class="synsetclass7">und</a> dessen <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset11" class="synsetclass11">Abnehmerkreis</a> <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset12" class="synsetclass12">angepasst</a>. <a id="synset13" class="synsetclass13">Bei</a> einer Landing-<a href="http://1234s282.110mb.com/forums/index.php?showtopic=14714" id="synset14" class="synsetclass0">Page</a><a href="http://1234s282.110mb.com/forums/index.php?showtopic=14714"> </a>steht ein bestimmtes <a href="http://1234s282.110mb.com/forums/index.php?showuser=13496" style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset15" class="synsetclass15">Kostenplan</a> / <a href="http://123letsgo.ro/forum/index.php?action=profile;u=34746" style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset16" class="synsetclass16">Gebilde</a> / <a href="http://123letsgo.ro/forum/index.php?topic=7864.new#new" style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset17" class="synsetclass17">Service</a> <a id="synset18" class="synsetclass18">im</a> <a href="http://12a2class.tk/showthread.php?2758-Samsung-UE32B6000-Testbericht&p=5138#post5138" style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset19" class="synsetclass19">Herzstück</a>, welches <a id="synset20" class="synsetclass20">ohne</a> <a id="synset21" class="synsetclass21">Ablenkung</a> <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset22" class="synsetclass22">präsentiert</a> wird. Ein wesentliches <a id="synset23" class="synsetclass23">Element</a> ist <a id="synset24" class="synsetclass24">die</a> <a id="synset25" class="synsetclass25">Eingliederung</a> eines Responseelements.<br /><br />Dieses <a href="http://12c1.info/member.php?u=37698" id="synset26" class="synsetclass26">Programm</a> ist <a id="synset27" class="synsetclass27">sehr</a> <a id="synset28" class="synsetclass28">gut</a> <a id="synset29" class="synsetclass29">geeignet</a>, Werbebotschaften zielgenau <a id="synset30" class="synsetclass30">mit</a> <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset31" class="synsetclass31">Texten</a>, <a id="synset32" class="synsetclass32">Bildern</a> <a id="synset33" class="synsetclass3">oder</a> Videos <a id="synset34" class="synsetclass34">zu</a> <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset35" class="synsetclass35">fabrizieren</a>. Dass <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset36" class="synsetclass26">Sender</a> <a id="synset37" class="synsetclass37">bietet</a> <a id="synset38" class="synsetclass38">viele</a> Gestaltungsmöglichkeiten, sodass <a id="synset39" class="synsetclass39">durchaus</a> eine <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset40" class="synsetclass40">gütemäßig</a> <a id="synset41" class="synsetclass41">gute</a> Landing-<a id="synset42" class="synsetclass0">Page</a> erstellt <a id="synset43" class="synsetclass43">werden</a> <a id="synset44" class="synsetclass44">kann</a>. <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset45" class="synsetclass45">Schlichtweg</a> <a id="synset46" class="synsetclass46">für</a> kleine <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset47" class="synsetclass47">Betrieb</a>, <a id="synset48" class="synsetclass46">für</a> <a id="synset49" class="synsetclass49">Neulinge</a> <a id="synset50" class="synsetclass18">im</a> <a id="synset51" class="synsetclass51">Internet</a>, <a id="synset52" class="synsetclass52">aber</a> <a id="synset53" class="synsetclass2">auch</a> <a id="synset54" class="synsetclass46">für</a> den privaten <a id="synset55" class="synsetclass55">Bereich</a> <a id="synset56" class="synsetclass27">sehr</a> <a id="synset57" class="synsetclass28">gut</a> <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset58" class="synsetclass29">sinnvoll</a>.<br /><br />Zur <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset59" class="synsetclass59">Produktion</a> einer Landingpage gibt es <a id="synset60" class="synsetclass60">verschiedene</a> <a id="synset61" class="synsetclass61">Möglichkeiten</a>. Eine einfachste <a id="synset62" class="synsetclass7">und</a> kostengünstigste <a id="synset63" class="synsetclass63">Methode</a> ist <a id="synset64" class="synsetclass24">die</a> <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset65" class="synsetclass59">Erzeugung</a> <a id="synset66" class="synsetclass30">mit</a> einem kostenlosen <a id="synset67" class="synsetclass26">Programm</a>: NVU composer.<br /><br />Es gibt <a id="synset68" class="synsetclass68">Angebote</a> <a id="synset69" class="synsetclass69">von</a> Experten zur <a id="synset70" class="synsetclass59">Erstellung</a> <a id="synset71" class="synsetclass69">von</a> Landingpages <a id="synset72" class="synsetclass34">zu</a> <a id="synset73" class="synsetclass73">Preisen</a> / <a id="synset74" class="synsetclass74">Stunde</a> <a id="synset75" class="synsetclass69">von</a> 90,00 <a id="synset76" class="synsetclass76">Euro</a>/netto <a id="synset77" class="synsetclass7">und</a> <a id="synset78" class="synsetclass78">mehr</a>.<br /><br /><a id="synset79" class="synsetclass79">Um</a> <a id="synset80" class="synsetclass80">nicht</a> <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset81" class="synsetclass81">überrascht</a> <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset82" class="synsetclass34">zu</a> <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset83" class="synsetclass43">werden</a>, sollte <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset84" class="synsetclass84">erst einmal</a> eine <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset85" class="synsetclass85">Taktik</a> bzw. ein <a id="synset86" class="synsetclass86">Plan</a> <a id="synset87" class="synsetclass30">mit</a> <a id="synset88" class="synsetclass88">Komponenten</a> erarbeitet <a id="synset89" class="synsetclass43">werden</a>.<br /><br /><br />Planungs-/Vorbereitungsphase<br /><br /> 1. <a href="http://139607.webtest.goneo.de/kamelhorn/forum/index.php?action=profile;u=74594">Zieldefinition</a>, <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset90" class="synsetclass11">Kunde</a>/<a id="synset91" class="synsetclass91">n</a><br /> 2. Bedarfsgruppenanalyse<br /> 3. Schlüsselwortanalyse / Keywords<br /> 4. Mitbewerberanalyse<br /> 5. <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset92" class="synsetclass92">Nachricht</a>/<a id="synset93" class="synsetclass93">en</a> <a id="synset94" class="synsetclass94">der</a> Landingpage<br /> 6. <a id="synset95" class="synsetclass95">Guter</a> <a id="synset96" class="synsetclass96">Text</a> bzw. <a id="synset97" class="synsetclass60">verschiedene</a> Textvorschläge<br /> 7. <a href="http://139607.webtest.goneo.de/kamelhorn/forum/index.php?topic=83057.new#new" id="synset98" class="synsetclass59">Erstellung</a><a href="http://139607.webtest.goneo.de/kamelhorn/forum/index.php?topic=83057.new#new"> des </a><a href="http://139607.webtest.goneo.de/kamelhorn/forum/index.php?topic=83057.new#new" style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset99" class="synsetclass99">Gestaltungen</a><br /> 8. Verlinkungsmöglichkeiten, hochwertige Verlinkungen<br /> 9. <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset100" class="synsetclass100">Zurverfügungstellung</a> des <a id="synset101" class="synsetclass101">E</a>-<a id="synset102" class="synsetclass102">Mail</a>-Autoresponder<br /><br /> Umsetzungsphase<br /><br /> 10. <a id="synset103" class="synsetclass103">Veröffentlichung</a><br /> 11. <a href="http://140.109.138.229/%7Ehandy/member.php?u=73834" id="synset104" class="synsetclass9">Werbeträger</a>, Werbeplattformen, Social Media<br /> 12. Viralmarketing <a id="synset105" class="synsetclass105">umsetzen</a><br /><br /> Nachbearbeitungsphase<br /><br /> 13. <a href="http://140.114.75.140/volunteer/forum/viewtopic.php?f=4&t=20595" id="synset106" class="synsetclass106">Durchführung</a><a href="http://140.114.75.140/volunteer/forum/viewtopic.php?f=4&t=20595"> </a><a href="http://140.114.75.140/volunteer/forum/viewtopic.php?f=4&t=20595" id="synset107" class="synsetclass94">der</a><a href="http://140.114.75.140/volunteer/forum/viewtopic.php?f=4&t=20595"> </a><a href="http://140.114.75.140/volunteer/forum/viewtopic.php?f=4&t=20595" id="synset108" class="synsetclass108">Kontrolle</a><a href="http://140.114.75.140/volunteer/forum/viewtopic.php?f=4&t=20595"> </a><a href="http://140.114.75.140/volunteer/forum/viewtopic.php?f=4&t=20595" id="synset109" class="synsetclass7">und</a><a href="http://140.114.75.140/volunteer/forum/viewtopic.php?f=4&t=20595"> </a><a href="http://140.114.75.140/volunteer/forum/viewtopic.php?f=4&t=20595" id="synset110" class="synsetclass110">Analyse</a><br /> 14. Verbesserungen <a id="synset111" class="synsetclass111">nach</a> einer <a id="synset112" class="synsetclass110">Analyse</a> <a id="synset113" class="synsetclass113">einarbeiten</a><br /><br /><br /><a id="synset114" class="synsetclass114">Im</a> Einzelnen<br /><br /><br />1. <a href="http://168forums.com/index.php?action=profile;u=213889">Bedarfsgruppenanalyse</a><br /><br /><a id="synset115" class="synsetclass115">Die</a> Bedarfsanalyse befasst <a id="synset116" class="synsetclass116">sich</a> <a id="synset117" class="synsetclass30">mit</a> <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset118" class="synsetclass118">dem</a> <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset119" class="synsetclass119">Handelszentrum</a>: <a id="synset120" class="synsetclass120">welche</a> Produkte <a id="synset121" class="synsetclass43">werden</a> <a id="synset122" class="synsetclass18">im</a> <a id="synset123" class="synsetclass51">Internet</a> <a id="synset124" class="synsetclass124">nachgefragt</a>, <a id="synset125" class="synsetclass120">welche</a> Produkte <a id="synset126" class="synsetclass126">haben</a> <a id="synset127" class="synsetclass127">einen</a> <a id="synset128" class="synsetclass128">hohen</a> <a id="synset129" class="synsetclass129">Anteil</a> <a id="synset130" class="synsetclass18">im</a> Internetgeschäft, <a id="synset131" class="synsetclass120">welche</a> Nischen-Produkte <a id="synset132" class="synsetclass43">werden</a> angeboten. <a id="synset133" class="synsetclass133">Welche</a> <a href="http://168forums.com/index.php?topic=95034.new#new" id="synset134" class="synsetclass134">Altersgruppe</a> kauft <a id="synset135" class="synsetclass120">welche</a> <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset136" class="synsetclass136">Karre</a>, <a id="synset137" class="synsetclass120">welche</a> <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset138" class="synsetclass138">Schar</a> reagiert <a id="synset139" class="synsetclass139">wie</a> <a id="synset140" class="synsetclass8">auf</a> eine gezielte Werbebotschaft, <a id="synset141" class="synsetclass139">wie</a> <a id="synset142" class="synsetclass44">kann</a> <a id="synset143" class="synsetclass24">die</a> eigene Produktreihe <a id="synset144" class="synsetclass144">innerhalb</a> gezielter <a id="synset145" class="synsetclass145">Botschaften</a> (<a id="synset146" class="synsetclass146">in</a> <a id="synset147" class="synsetclass94">der</a> Landingpage) dargestellt <a id="synset148" class="synsetclass43">werden</a>? <a id="synset149" class="synsetclass133">Welche</a> Bedarfsgruppe ist <a id="synset150" class="synsetclass24">die</a> rentabelste, <a id="synset151" class="synsetclass151">bei</a> <a id="synset152" class="synsetclass152">welcher</a> wird <a id="synset153" class="synsetclass153">das</a> größte <a id="synset154" class="synsetclass154">Potential</a> gesehen? <a id="synset155" class="synsetclass133">Welche</a> <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset156" class="synsetclass156">Bedürfnisse</a> <a id="synset157" class="synsetclass157">bestehen</a>?<br /><br /><a id="synset158" class="synsetclass13">Bei</a> diesem <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset159" class="synsetclass159">Anliegen</a> <a id="synset160" class="synsetclass160">handelt</a> es <a id="synset161" class="synsetclass116">sich</a> <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset162" class="synsetclass162">einzig</a> <a id="synset163" class="synsetclass163">um</a> <a id="synset164" class="synsetclass164">Marketing</a> <a id="synset165" class="synsetclass7">und</a> Marketinganalysen. <a id="synset166" class="synsetclass166">Für</a> Privatpersonen <a id="synset167" class="synsetclass167">sicherlich</a> ein <a id="synset168" class="synsetclass168">Problem</a>, eine Bedarfsanalyse <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset169" class="synsetclass169">spezifisch</a> <a id="synset170" class="synsetclass34">zu</a> <a id="synset171" class="synsetclass171">bestimmen</a>. <a id="synset172" class="synsetclass172">Hier</a> <a id="synset173" class="synsetclass173">hilft</a> <a id="synset174" class="synsetclass174">nur</a> – <a id="synset175" class="synsetclass163">um</a> <a id="synset176" class="synsetclass176">Kosten</a> <a id="synset177" class="synsetclass34">zu</a> <a id="synset178" class="synsetclass178">sparen</a> – <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset179" class="synsetclass60">manche</a> „Probierphasen" abzuwarten; <a id="synset180" class="synsetclass180">unterschiedliche</a> Werbebotschaften (Landingpages) <a id="synset181" class="synsetclass43">werden</a> <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset182" class="synsetclass182">von jetzt an</a> <a id="synset183" class="synsetclass183">umgesetzt</a> <a id="synset184" class="synsetclass7">und</a> <a id="synset185" class="synsetclass185">dann</a> ausgewertet.<br /><br /><a id="synset186" class="synsetclass166">Für</a> <a id="synset187" class="synsetclass47">Unternehmen</a> ist <a id="synset188" class="synsetclass188">hier</a> <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset189" class="synsetclass189">andererseits</a> <a id="synset190" class="synsetclass94">der</a> <a href="http://182rich.com/freedownload/index.php?action=profile;u=15019" id="synset191" class="synsetclass191">Experte</a> <a id="synset192" class="synsetclass192">gefragt</a>. <a id="synset193" class="synsetclass193">Auch</a> <a id="synset194" class="synsetclass146">in</a> diesem <a id="synset195" class="synsetclass55">Bereich</a> <a id="synset196" class="synsetclass44">kann</a> <a id="synset197" class="synsetclass30">mit</a> einem Kostenansatz <a id="synset198" class="synsetclass69">von</a> 500,00 <a id="synset199" class="synsetclass199">bis</a> 900,00 <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset200" class="synsetclass76">Euronen</a> gerechnet <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset201" class="synsetclass43">entstehen</a>, <a id="synset202" class="synsetclass202">wenn</a> man unterstellt, dass <a id="synset203" class="synsetclass203">diese</a> Experten <a id="synset204" class="synsetclass153">das</a> erforderliche Know-how des <a id="synset205" class="synsetclass16">Produkt</a>-, Dienstleistungs- <a id="synset206" class="synsetclass7">und</a> Kundenmarktes <a id="synset207" class="synsetclass126">haben</a>.<br /><br />2. Zieldefinition / <a href="http://192.192.215.195/phpBB3/viewtopic.php?f=2&t=189239" id="synset208" class="synsetclass11">Zielgruppe</a>(<a id="synset209" class="synsetclass91">n</a>)<br /><a id="synset210" class="synsetclass115">Die</a> <a id="synset211" class="synsetclass211">Frage</a>, <a id="synset212" class="synsetclass24">die</a> <a id="synset213" class="synsetclass213">Sie</a> <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset214" class="synsetclass169">eigen</a> <a id="synset215" class="synsetclass215">beantworten</a> <a id="synset216" class="synsetclass216">müssen</a> ist: „<a id="synset217" class="synsetclass217">Was</a> möchten <a id="synset218" class="synsetclass213">Sie</a> <a id="synset219" class="synsetclass30">mit</a> Ihrer Landingpage <a id="synset220" class="synsetclass220">erreichen</a>, <a id="synset221" class="synsetclass221">was</a> ist <a id="synset222" class="synsetclass153">das</a> <a id="synset223" class="synsetclass223">Ziel</a>?" Ein <a id="synset224" class="synsetclass223">Ziel</a> <a id="synset225" class="synsetclass225">wäre</a>, <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset226" class="synsetclass226">perpetuierlich</a> fünf neue Interessenten <a id="synset227" class="synsetclass227">durch</a> Internetwerbung <a id="synset228" class="synsetclass34">zu</a> <a id="synset229" class="synsetclass229">gewinnen</a>, <a id="synset230" class="synsetclass3">oder</a> zehn neue Kunden <a id="synset231" class="synsetclass227">durch</a> Suchmaschinenwerbung <a id="synset232" class="synsetclass34">zu</a> <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset233" class="synsetclass233">beibehalten</a>, <a id="synset234" class="synsetclass227">durch</a> bezahlte Suchmaschinenwerbung (z.B. Google-Adwords) <a id="synset235" class="synsetclass7">und</a> zum anderen <a id="synset236" class="synsetclass227">durch</a> organische Suchmaschinenwerbung". <a id="synset237" class="synsetclass237">Beides</a> <a id="synset238" class="synsetclass238">mag</a> <a id="synset239" class="synsetclass18">im</a> ersten <a id="synset240" class="synsetclass240">Moment</a> <a id="synset241" class="synsetclass241">ähnlich</a> <a id="synset242" class="synsetclass242">klingen</a>, <a id="synset243" class="synsetclass243">jedoch</a> sind dies unterschiredliche „<a href="http://193.140.145.101/%7Elinux/index.php?showuser=6361" id="synset244" class="synsetclass244">Strategien</a>".<br /><br />Werbeformen <a id="synset245" class="synsetclass18">im</a> <a id="synset246" class="synsetclass51">Internet</a> <a id="synset247" class="synsetclass247">sollen</a> gezielte <a id="synset248" class="synsetclass145">Botschaften</a> <a id="synset249" class="synsetclass30">mit</a> guten, prägnanten <a id="synset250" class="synsetclass96">Text</a> <a id="synset251" class="synsetclass7">und</a> einem <a id="synset252" class="synsetclass252">Anmeldeformular</a> <a id="synset253" class="synsetclass253">enthalten</a>. <a id="synset254" class="synsetclass254">Zuviel</a> <a id="synset255" class="synsetclass96">Text</a>, jede <a id="synset256" class="synsetclass256">Menge</a> Verlinkungen <a id="synset257" class="synsetclass3">oder</a> <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset258" class="synsetclass258">zahlreich</a> zusätzlichen <a id="synset259" class="synsetclass96">Text</a> <a id="synset260" class="synsetclass7">und</a> Grafiken / <a href="http://1970chargerregistry.com/70messageboard/profile.php?mode=viewprofile&u=26265" id="synset261" class="synsetclass261">Bilder</a> <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset262" class="synsetclass262">den Ton angeben</a> den <a id="synset263" class="synsetclass263">Leser</a> <a id="synset264" class="synsetclass264">ab</a> <a id="synset265" class="synsetclass7">und</a> <a id="synset266" class="synsetclass24">die</a> <a id="synset267" class="synsetclass267">Gefahr</a> besteht, dass <a id="synset268" class="synsetclass94">der</a> <a id="synset269" class="synsetclass263">Leser</a> „irritiert" eine <a id="synset270" class="synsetclass270">andere</a> <a id="synset271" class="synsetclass271">Seite</a> <a id="synset272" class="synsetclass272">öffnet</a>. <a id="synset273" class="synsetclass273">Damit</a> ist <a id="synset274" class="synsetclass274">dieser</a> <a id="synset275" class="synsetclass263">Leser</a> <a id="synset276" class="synsetclass276">als</a> möglicher, <a id="synset277" class="synsetclass277">zukünftiger</a> <a id="synset278" class="synsetclass278">Kunde</a> <a id="synset279" class="synsetclass279">bereits</a> <a id="synset280" class="synsetclass280">verloren</a> gegangen!<br /><br />Suchmaschinenwerbung <a id="synset281" class="synsetclass281">beinhaltet</a> <a id="synset282" class="synsetclass243">jedoch</a> eine <a id="synset283" class="synsetclass283">Vielzahl</a> <a id="synset284" class="synsetclass284">an</a> Kriterien, <a id="synset285" class="synsetclass24">die</a> z.B. <a id="synset286" class="synsetclass69">von</a> Google abgefordert <a id="synset287" class="synsetclass43">werden</a>, <a id="synset288" class="synsetclass288">insbesondere</a> <a id="synset289" class="synsetclass96">Text</a>, <a id="synset290" class="synsetclass96">Text</a>, <a id="synset291" class="synsetclass96">Text</a> … (<a id="synset292" class="synsetclass292">analog</a> <a id="synset293" class="synsetclass293">Homepage</a>- <a id="synset294" class="synsetclass7">und</a> Suchmaschinenoptimierung). <a id="synset295" class="synsetclass295">Hierzu</a> ist <a href="http://1cit-velcon.com/forum/index.php?action=profile;u=108655" id="synset296" class="synsetclass296">Spezialwissen</a> <a id="synset297" class="synsetclass297">erforderlich</a>. Sollte dieses <a id="synset298" class="synsetclass80">nicht</a> <a id="synset299" class="synsetclass299">vorhanden</a> <a id="synset300" class="synsetclass300">sein</a>, <a id="synset301" class="synsetclass301">so</a> wird externe <a id="synset302" class="synsetclass302">Hilfe</a> bzw. eine externe <a id="synset303" class="synsetclass303">Beratung</a> <a id="synset304" class="synsetclass297">erforderlich</a>. <a id="synset305" class="synsetclass172">Hier</a> <a id="synset306" class="synsetclass306">fallen</a> <a id="synset307" class="synsetclass307">zumindest</a> <a id="synset308" class="synsetclass24">die</a> ersten <a id="synset309" class="synsetclass176">Kosten</a> <a id="synset310" class="synsetclass284">an</a>. <a id="synset311" class="synsetclass311">Wie</a> <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset312" class="synsetclass312">droben</a> <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset313" class="synsetclass203">sie</a> <a id="synset314" class="synsetclass314">ausfallen</a>, ist <a id="synset315" class="synsetclass315">abhängig</a> vom <a id="synset316" class="synsetclass316">Auftrag</a>, vom Zeitfaktor, vom <a id="synset317" class="synsetclass317">Aufwand</a>, <a id="synset318" class="synsetclass69">von</a> einer eigenen Einbringung. <a id="synset319" class="synsetclass319">Ebenso</a> <a id="synset320" class="synsetclass315">abhängig</a>, <a id="synset321" class="synsetclass321">inwieweit</a> Trainingseinheiten <a id="synset322" class="synsetclass322">beziehungsweise</a> <a id="synset323" class="synsetclass323">Seminare</a> <a id="synset324" class="synsetclass324">zuvor</a> wahrgenommen wurden.<br /><br /><a id="synset325" class="synsetclass166">Für</a> <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset326" class="synsetclass326">Unerfahrener</a>, <a id="synset327" class="synsetclass288">insbesondere</a> <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset328" class="synsetclass46">statt</a> Privatpersonen, <a id="synset329" class="synsetclass24">die</a> <a id="synset330" class="synsetclass116">sich</a> <a id="synset331" class="synsetclass18">im</a> <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset332" class="synsetclass51">Netz der Netze</a> ein zusätzliches <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset333" class="synsetclass333">Zubrot</a> <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset334" class="synsetclass334">aufstellen</a> <a id="synset335" class="synsetclass335">wollen</a>, lohnt es <a id="synset336" class="synsetclass116">sich</a>, <a id="synset337" class="synsetclass116">sich</a> <a id="synset338" class="synsetclass151">bei</a> Onlineanbietern, <a id="synset339" class="synsetclass24">die</a> professionelles <a id="synset340" class="synsetclass340">Online</a>-<a id="synset341" class="synsetclass341">Training</a> <a id="synset342" class="synsetclass342">anbieten</a>, anzumelden.<br /><br /><a id="synset343" class="synsetclass166">Für</a> <a id="synset344" class="synsetclass47">Unternehmen</a> ist <a id="synset345" class="synsetclass203">diese</a> <a id="synset346" class="synsetclass346">Variante</a> <a id="synset347" class="synsetclass347">aus</a> Zeitgründen <a id="synset348" class="synsetclass7">und</a> <a id="synset349" class="synsetclass349">aufgrund</a> <a id="synset350" class="synsetclass94">der</a> komplexen <a id="synset351" class="synsetclass351">Aufgabenstellung</a> <a id="synset352" class="synsetclass352">eher</a> <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset353" class="synsetclass353">ungünstig</a> (<a id="synset354" class="synsetclass30">mit</a> <a id="synset355" class="synsetclass355">Ausnahme</a> <a id="synset356" class="synsetclass69">von</a> komprimierten <a id="synset357" class="synsetclass357">Fachwissen</a>-Seminaren). <a id="synset358" class="synsetclass358">Insofern</a> ist <a id="synset359" class="synsetclass46">für</a> <a id="synset360" class="synsetclass24">die</a> Zieldefinition <a id="synset361" class="synsetclass7">und</a> <a id="synset362" class="synsetclass46">für</a> <a id="synset363" class="synsetclass24">die</a> <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset364" class="synsetclass59">Zubereitung</a> einer Landingpage incl. geeigneter <a id="synset365" class="synsetclass365">Werbung</a> (Suchmaschinen, Internetwerbung) <a id="synset366" class="synsetclass24">die</a> <a id="synset367" class="synsetclass367">Einschaltung</a> eines Experten <a id="synset368" class="synsetclass34">zu</a> <a id="synset369" class="synsetclass369">Rate</a> <a id="synset370" class="synsetclass370">zuziehen</a>.<br /><br /><a id="synset371" class="synsetclass371">Der</a> Wissensaufbau bzw. <a id="synset372" class="synsetclass24">die</a> <a id="synset373" class="synsetclass373">Teilnahme</a> <a id="synset374" class="synsetclass284">an</a> Seminaren hat den <a id="synset375" class="synsetclass375">Vorteil</a>, dass derjenige <a id="synset376" class="synsetclass349">aufgrund</a> <a id="synset377" class="synsetclass94">der</a> Kenntnisse <a id="synset378" class="synsetclass378">mitreden</a> <a id="synset379" class="synsetclass44">kann</a> <a id="synset380" class="synsetclass7">und</a> <a id="synset381" class="synsetclass381">gegebenenfalls</a> <a id="synset382" class="synsetclass382">selbst</a> <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset383" class="synsetclass383">Bewertungen</a> <a id="synset384" class="synsetclass384">anbringen</a> <a id="synset385" class="synsetclass44">kann</a>. <a id="synset386" class="synsetclass166">Für</a> <a id="synset387" class="synsetclass153">das</a> Briefing, <a id="synset388" class="synsetclass46">für</a> <a id="synset389" class="synsetclass24">die</a> Angebotsbeschreibung <a id="synset390" class="synsetclass7">und</a> einer Zieldefinition <a id="synset391" class="synsetclass306">fallen</a> <a id="synset392" class="synsetclass46">für</a> <a id="synset393" class="synsetclass24">die</a> beschreibbaren Dienstleistungen <a id="synset394" class="synsetclass7">und</a> Produkte <a id="synset395" class="synsetclass395">etwa</a> 6 <a id="synset396" class="synsetclass199">bis</a> 8 <a id="synset397" class="synsetclass397">Stunden</a> <a id="synset398" class="synsetclass284">an</a>. <a id="synset399" class="synsetclass115">Die</a> Stundensätze liegen <a id="synset400" class="synsetclass18">im</a> mittleren <a id="synset401" class="synsetclass55">Bereich</a> <a id="synset402" class="synsetclass301">so</a> <a id="synset403" class="synsetclass403">zwischen</a> 90,00 <a id="synset404" class="synsetclass7">und</a> 180,00 <a id="synset405" class="synsetclass76">Euro</a> <a id="synset406" class="synsetclass406">pro</a> <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset407" class="synsetclass74">Vierundzwanzigstel eines Tages</a> <a id="synset408" class="synsetclass7">und</a> netto.<br /><br /><a id="synset409" class="synsetclass409">Mithin</a> ist <a id="synset410" class="synsetclass30">mit</a> einer Kostensumme <a id="synset411" class="synsetclass46">für</a> <a id="synset412" class="synsetclass24">die</a> Zieldefinition (<a id="synset413" class="synsetclass276">als</a> <a id="synset414" class="synsetclass414">Mittelwert</a>) <a id="synset415" class="synsetclass146">in</a> <a id="synset416" class="synsetclass416">Höhe</a> <a id="synset417" class="synsetclass69">von</a> <a id="synset418" class="synsetclass418">ca</a>. 700,00 <a id="synset419" class="synsetclass76">Euro</a> <a id="synset420" class="synsetclass199">bis</a> <a id="synset421" class="synsetclass418">ca</a>. 1.000,00 <a id="synset422" class="synsetclass76">Euro</a> <a id="synset423" class="synsetclass34">zu</a> <a id="synset424" class="synsetclass424">rechnen</a>.<br /><br />3. Schlüsselwortanalyse/Keywords<br /><a id="synset425" class="synsetclass425">Mit</a> <a id="synset426" class="synsetclass94">der</a> <a id="synset427" class="synsetclass427">Zuverlässigkeit</a> <a id="synset428" class="synsetclass94">der</a> Schlüsselwortanalyse steht <a id="synset429" class="synsetclass7">und</a> fällt <a id="synset430" class="synsetclass94">der</a> <a id="synset431" class="synsetclass431">Erfolg</a> einer Landingpage. <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset432" class="synsetclass432">Nutzen</a> <a id="synset433" class="synsetclass213">Sie</a> <a id="synset434" class="synsetclass24">die</a> <a id="synset435" class="synsetclass435">falschen</a> Schlüsselwörter (Keywords), <a id="synset436" class="synsetclass233">erhalten</a> <a id="synset437" class="synsetclass213">Sie</a> keine <a id="synset438" class="synsetclass3">oder</a> <a id="synset439" class="synsetclass24">die</a> <a id="synset440" class="synsetclass435">falschen</a> <a id="synset441" class="synsetclass441">Besucher</a>. <a id="synset442" class="synsetclass432">Verwenden</a> <a id="synset443" class="synsetclass213">Sie</a> <a id="synset444" class="synsetclass444">zwar</a> <a id="synset445" class="synsetclass24">die</a> richtigen Schlüsselwörter, <a id="synset446" class="synsetclass446">fokussieren</a> <a id="synset447" class="synsetclass116">sich</a> <a id="synset448" class="synsetclass243">jedoch</a> <a id="synset449" class="synsetclass80">nicht</a> <a id="synset450" class="synsetclass8">auf</a> <a id="synset451" class="synsetclass24">die</a> rentabelsten, <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset452" class="synsetclass452">schenken</a> <a id="synset453" class="synsetclass213">Sie</a> <a id="synset454" class="synsetclass454">unter</a> <a id="synset455" class="synsetclass455">Umständen</a> ein großes (Kunden) <a id="synset456" class="synsetclass154">Potential</a>.<br /><br /><a id="synset457" class="synsetclass457">Selbstverständlich</a> <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset458" class="synsetclass458">kenntnis</a> <a id="synset459" class="synsetclass213">Sie</a> <a id="synset460" class="synsetclass30">mit</a> irgendeinem möglichen <a id="synset461" class="synsetclass461">Schlüsselwort</a> <a id="synset462" class="synsetclass462">loslegen</a>, <a id="synset463" class="synsetclass153">das</a> Ihnen <a id="synset464" class="synsetclass464">gerade</a> einfällt. <a id="synset465" class="synsetclass465">Allerdings</a> ist <a id="synset466" class="synsetclass24">die</a> <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset467" class="synsetclass267">Stolperfalle</a> <a id="synset468" class="synsetclass27">sehr</a> <a id="synset469" class="synsetclass469">groß</a>, dass <a id="synset470" class="synsetclass213">Sie</a> <a id="synset471" class="synsetclass258">viel</a> <a id="synset472" class="synsetclass154">Potential</a> <a id="synset473" class="synsetclass452">verschenken</a> <a id="synset474" class="synsetclass3">oder</a> <a id="synset475" class="synsetclass153">das</a> Einzelprojekt <a id="synset476" class="synsetclass476">erfolglos</a> verläuft. <a id="synset477" class="synsetclass477">Suchen</a> <a id="synset478" class="synsetclass213">Sie</a> rentable <a href="http://1cit-velcon.com/forum/index.php?topic=32794.new#new">Suchbegriffe</a>, <a id="synset479" class="synsetclass479">überprüfen</a> <a id="synset480" class="synsetclass203">diese</a> <a id="synset481" class="synsetclass30">mit</a> <a id="synset482" class="synsetclass118">dem</a> Keyword-<a id="synset483" class="synsetclass483">Tool</a> <a id="synset484" class="synsetclass69">von</a> Google <a id="synset485" class="synsetclass7">und</a> <a id="synset486" class="synsetclass486">ziehen</a> <a id="synset487" class="synsetclass213">Sie</a> <a id="synset488" class="synsetclass488">womöglich</a> Keyword <a id="synset489" class="synsetclass69">von</a> Mitbewerbern hinzu.<br /><br /><a id="synset490" class="synsetclass166">Für</a> <a id="synset491" class="synsetclass24">die</a> <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset492" class="synsetclass461">Stichwort</a>-<a id="synset493" class="synsetclass110">Analyse</a> gibt es eine ganze <a id="synset494" class="synsetclass494">Fülle</a> <a id="synset495" class="synsetclass284">an</a> <a id="synset496" class="synsetclass496">Werkzeugen</a>. <a id="synset497" class="synsetclass497">Ich</a> möchte <a id="synset498" class="synsetclass284">an</a> <a id="synset499" class="synsetclass274">dieser</a> <a id="synset500" class="synsetclass500">Stelle</a> <a id="synset501" class="synsetclass174">nur</a> <a id="synset502" class="synsetclass8">auf</a> <a href="http://1potrebitel.ru/forum/index.php?action=profile;u=71009" id="synset503" class="synsetclass503">Werkzeuge</a><a href="http://1potrebitel.ru/forum/index.php?action=profile;u=71009"> </a><a href="http://1potrebitel.ru/forum/index.php?action=profile;u=71009" id="synset504" class="synsetclass69">von</a><a href="http://1potrebitel.ru/forum/index.php?action=profile;u=71009"> Haus aus</a> <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset505" class="synsetclass505">involviert</a>, <a id="synset506" class="synsetclass24">die</a> <a id="synset507" class="synsetclass146">in</a> einem Onlinemarketing-Kurs <a id="synset508" class="synsetclass30">mit</a> Fokus <a id="synset509" class="synsetclass8">auf</a> <a id="synset510" class="synsetclass153">das</a> Google-Netzwerk durchführt <a id="synset511" class="synsetclass43">werden</a>. <a id="synset512" class="synsetclass115">Die</a> Schlüsselwortanalyse ist eine komplexe, <a id="synset513" class="synsetclass52">aber</a> wichtige Aufgabe. Planen <a id="synset514" class="synsetclass213">Sie</a> dafür <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset515" class="synsetclass127">einen</a> Zeitaufwand Ihres <a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset516" class="synsetclass340">Online</a>-<a style="background-color: rgb(255, 255, 255); font-size: 12px; font-weight: normal;" id="synset517" class="synsetclass164">Marketing</a> Beraters <a id="synset518" class="synsetclass69">von</a> <a id="synset519" class="synsetclass418">ca</a>. 2 <a id="synset520" class="synsetclass199">bis</a> 4 <a id="synset521" class="synsetclass397">Stunden</a> ein.realisticshttp://www.blogger.com/profile/00555263336855535744noreply@blogger.com0